Revu

During my time at Bluebeam I had the opportunity to be a part of the marketing effort for the company's flagship product, Revu. It was rewarding to refine and evolve our efforts over the years.

revuPage

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This year was challenging for everyone. For our marketing efforts we had to manage working remotely for the first time as well as not being able to safely capture any new photos or video out in the field. As a result, everything created for this launch leaned heavily on graphics and assets we already had.

 

My main effort was spent creating supporting assets for our product page. I animated a promotional video for the top of the page. It was also used across social media to drive traffic to the product page. I also worked closely with our UX and Web Dev teams to create three main product animations that were responsive on page. Lastly, I advised a junior member of the team on creating several small animated icons to support blocks of copy.

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This year the design effort de-emphasized the interface. Marketing was focused on the things a user could achieve while using Revu as opposed to the software itself. 

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This year Revu had a completely redesigned interface and Bluebeam wanted to make a statement. I was given the direction to make the product look exciting and modern.