Prolog Awareness Campaign

Prolog is a software company aiming to simplify the staffing of writer’s rooms in the entertainment industry. The all-in-one platform is a powerful tool bringing much needed efficiency into the process. Prolog needed a broad campaign to generate awareness among their target audience.

Services: Creative Direction, Design, Animation

Deliverables: Design system, Deployment examples

Thought Process

To stand out in a crowded market I utilized Prolog’s brand colors in a bold, minimalist way. These large fields of solid color demand attention in an ecosystem full of overwhelming detail. Abstracted visuals give a nod to the writing and staffing process without becoming overly literal. The use of the arrow suggests the journey of developing a scripted project while always ending up at the best solution, Prolog.

People Say

This work is so great. It's helped us nail down aspects of the brand we haven't been able to put into words.

– Jon Stahl
Co-owner, Prolog

Deliverables

Campaign design system
Out of home mockups
Social ad animations

Credits

Creative Direction: Ed Mann
Design: Ed Mann
Animation: Ed Mann